From Preference to Purpose: the Forcing Function of COVID-19

But we are also right on the fulcrum of potentially a big leap in our consciousness — toward what might be one of the most powerful inner-hacks we can learn, not just for business, but for life. The conscious awareness and shift from a preference-orientation to a purpose-orientation.

When we let go of attachment to preference and form, and focus on the original motivating purpose underneath them, our hand naturally opens to receive. Form is no longer the point. Serving our purpose to the fullest is. Our mind, creativity, wisdom, and universe respond in full to fill our hand with new possibilities.



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